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Chuya Lee Designs
  • Work
  • About Chuya

Beats by Dre

-2019-2020

-Structural Packaging Designer

Structural packaging design for the newly launched Beats Studio Buds & Beats Fro Fit

-Design Directors: Bart Jansen & Hamish Thain

B+B

- Branding

- Structural Packaging/POP

- 2015-2016


http://www.thedieline.com/blog/2017/10/26/bb
 

Unique design of the brand image, which includes logo, Packaging, retail elements, etc., of a pharmaceutical start-up, B+B, that celebrates the idea of sharing and helping others by donating a bottle of medicine to people in need when consumers buy their products.

The pill bottles are designed to appeal to female millennials, the target consumers. It is also very distinctive that it would easily stand out from the rest of the pharmaceutical products out in the market.

The logo, bottles and the heart-shape info tag together create a trustworthy, responsible and friendly brand image.

 

- Creative Director: Duncan Edwards
- Bottle Engineering & Design Enhancement : JMR Development

Higher Standards

- Packaging Design ; Product Design ; POP Design

- 2016 - 2017

 

Minimal packaging design for a line of vaping maintenance products. 

Design Director: Christiaan Rule

CAMP Jewelry Packaging

-2022

-Packaging Design
-Graphic Design

Packaging Design for CAMP Kid’s jewelry line

Packaging/POP Design

2015-2017

Packaging and Point of purchase design concepts for a variety of products

Ollie

-2018

-Product Design

Ollie is a brand that delivers healthy and fresh dog food to costumer’s door. Worked on redesigning improved packaging with the team at Ammunition and generated their container with lid and branded scoop that makes it easy to divide and serve the dog food.

-Co designer of container and scoop: Ryan Boechler

-Design Director: Hamish Thain

-Images from the Ollie website and lumi.com

Emili

- Product Design (Concept)

-fall 2017
 

Series of concept developments of e-cigs holder for Emili, one of the leading electronic cigarette brands in Japan that geared toward younger generation. The cases are clean and premium looking, very portable and allowing the product to charge when stored inside. Each of the concepts represent an unique but intuitive product dispensing system, as well as activation/charging light indicators that are integrated into the design, serving both functional value and aesthetic enhancement.   

 

Design Director: Christiaan Rule

CAMP Create Kit

-2022

-Graphic Design

Graphic Design for CAMP Create Kit : Doodle, Clay, Crafting Necessities, Paints, Tie Dye.

-Design Director: Ekta Mody

LuMee

- Packaging Design

- 2016

Clean and Minimum redesign of the packaging for LuMee phone case to be sold at apple store. 

Clove & Hallow

-2017

Primary and secondary packaging for a cosmetic start-up named Clove & Hallow. I also designed the retail strand as well as a trade show booth.

In collaboration with: Ming Hsuan Lee

IROHA Logo

-2023

-Logo Design

Logo concept development for a Japanese ceramic brand called IROHA

2go by Rubbermaid

- Product design (Concept - Student project)

- Fall 2014

Gearing toward the needs of the target audiences-- college students, 2go by Rubbermaid is a stackable lunch box set that is stylish, intuitive and easy to just grab and go. The top lid serves the function of also being a handle, saving students the hassle of trying to find a bag for their food boxes. Components are made out of microwaved-safe plastic and are securely locked together just by turning the parts. The aesthetic of 2go is carefully designed to represent style and youthfulness to let users fell good about having it in their hands!

geo Stool

 

Read and Rest on this sturdily constructed stool which depicts visually interesting orientation of simple rectangular shapes. 
Books could be placed on the side of the structure. It allows the users to save the hassle of having to go back and find the page they were at before putting the book down. 

Dress up

- Furniture Design 

- Poplar, Birch Dowels, Pine
- Polyurethane Foam
- Yarn, White Fabric, Velvet

- Spring 2014


 

While taking inspirations from a relatively traditional form of a common stool, alternations are made to give each of these two pieces its own personality and identity. 
For example, the legs are specifically shaped as a distinctive feature, which makes them a lot more interesting to look at from different angles. In addition, parts of the structures (wood) are purposely covered by selected fabrics for the intention to enhance their visual value. 

- RTA - 
The legs are attached to the frame from the corners with hanger bolts, and are tighten from the bottom of the seat with washers and nuts. They can also be taken apart with easily accessible handtools for the ease of transportation. 

Hanging There

- Product Design

- Fall 2014

Healthily biking with a sloth hanging down your top tube!

Hand-made using leather and snaps, Hanging There is a visually fun water bottle holder, inspired by the way a sloth hangs on trees. It is well crafted and securely attached to the top tube of a bike, where the user could easily reach when biking. 

 

Wheel Pottery

 

The Flora

- Stoneware on wheel 
- A variety of glazes 
- Spring 2014

 

The Flora Series include sculptural ceramic pieces that are done completely on wheel through throwing multiple layers and manipulating them to represent the design motif -- flowers, both figuratively and abstractly. 

Different glazes are then applied based on the forms. 

The second section represents utilitarian ceramic works such as bowls and cups that are also done on wheel. 
The series is more about experimenting with surface texture and glazing to create different visual effects. 

 

Beats by Dre

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Studio Buds20.jpg

B+B

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Higher Standards

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CAMP Jewelry Packaging

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Packaging/POP Design

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Ollie

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Emili

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CAMP Create Kit

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LuMee

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Clove & Hallow

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IROHA Logo

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2go by Rubbermaid

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geo Stool

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Dress up

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Hanging There

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Wheel Pottery

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