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Chuya Lee Designs
  • Work
  • About Chuya

Beats by Dre

-Structural Packaging Designer

Structural packaging design for the newly launched Beats Studio Buds & Beats Fro Fit

-Design Directors: Bart Jansen & Hamish Thain

B+B

- Branding

- Structural Packaging/POP


http://www.thedieline.com/blog/2017/10/26/bb

Unique design of the brand image, which includes logo, Packaging, retail elements, etc., of a pharmaceutical start-up, B+B, that celebrates the idea of sharing and helping others by donating a bottle of medicine to people in need when consumers buy their products.

The pill bottles are designed to appeal to female millennials, the target consumers. It is also very distinctive that it would easily stand out from the rest of the pharmaceutical products out in the market.

The logo, bottles and the heart-shape info tag together create a trustworthy, responsible and friendly brand image.

- Creative Director: Duncan Edwards
- Bottle Engineering & Design Enhancement : JMR Development

Higher Standards

- Packaging Design ; Product Design ; POP Design

Minimal packaging design for a line of vaping maintenance products. 

Design Director: Christiaan Rule

Cumulus

Packaging design for a series of Cumulus capsules and concept development for the outer box of the coffee maker. Utilizing brand elements while ensuring a coherent brand image.

CAMP Jewelry Packaging

-Packaging Design
-Graphic Design

Packaging Design for CAMP Kid’s jewelry line

Packaging/POP Design

Packaging and Point of purchase design concepts for a variety of products

Ollie

-Product Design

Ollie is a brand that delivers healthy and fresh dog food to costumer’s door. Worked on redesigning improved packaging with the team at Ammunition and generated their container with lid and branded scoop that makes it easy to divide and serve the dog food.

-Co designer of container and scoop: Ryan Boechler

-Design Director: Hamish Thain

-Images from the Ollie website and lumi.com

Emili

- Product Design (Concept)

Series of concept developments of e-cigs holder for Emili, one of the leading electronic cigarette brands in Japan that geared toward younger generation. The cases are clean and premium looking, very portable and allowing the product to charge when stored inside. Each of the concepts represent an unique but intuitive product dispensing system, as well as activation/charging light indicators that are integrated into the design, serving both functional value and aesthetic enhancement.   

Design Director: Christiaan Rule

CAMP Create Kit

-Graphic Design

Graphic Design for CAMP Create Kit : Doodle, Clay, Crafting Necessities, Paints, Tie Dye.

-Design Director: Ekta Mody

LuMee

- Packaging Design

Clean and Minimum redesign of the packaging for LuMee phone case to be sold at apple store. 

Clove & Hallow

-2017

Primary and secondary packaging for a cosmetic start-up named Clove & Hallow. I also designed the retail strand as well as a trade show booth.

In collaboration with: Ming Hsuan Lee

IROHA Logo

-2023

-Logo Design

Logo concept development for a Japanese ceramic brand called IROHA

Beats by Dre

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Studio Buds20.jpg

B+B

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B+B Presentation-02 copy.png

Higher Standards

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20170103_HS_PRODUCT SET (Top View).1.jpg

Cumulus

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Cumulus+Pkg1.png

CAMP Jewelry Packaging

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CAMP+Jewerlry+Brand+Exploration_010423+_Page_09.jpg

Packaging/POP Design

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IPAD portfolio  [Recovered]-55.png

Ollie

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ollie_flat-card-booklets-injection-molded-part_feed_005_3_thumbnail-transparent.jpg

Emili

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20171010_Emili_Product Rendering.96.jpg

CAMP Create Kit

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Camp_Create-Kit_Tin+Art_Final_011823-13.jpg

LuMee

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Clove & Hallow

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CH_1.jpg

IROHA Logo

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